A Meaty Match

A Meaty Match – British Pie Week & National Butchers’ Week: A Dual Celebration.

From March 3rd to 9th, 2025, get ready for a double dose of deliciousness as the UK celebrates two beloved food traditions: British Pie Week and National Butchers’ Week. While distinct, these events share a common ingredient – a passion for quality, making them a fantastic opportunity for the catering industry.

British Pie Week: A Crust Above the Rest

British Pie Week, though a modern invention, has quickly become a national treasure. What started as a marketing campaign by Jus-Rol has transformed into an annual celebration of all things pie. This is the week to showcase the incredible versatility of this dish. From perennial favourites like sausage rolls, through flaky pastry-encased vegetarian delights such as spinach and ricotta or roasted vegetable pies, to vibrant fruit pies showcasing seasonal produce, and even innovative options like spiced lentil or sweet potato pies… the possibilities are endless

Why This Matters to You:

Menu Magic: Craft a special pie-centric menu to entice customers. Offer a “Pie of the Day” or a “Pie and a Pint” deal.

Social Media Savvy: Use mouthwatering photos of your pies on social media with the hashtag #BritishPieWeek. Run a pie-themed competition or poll to boost engagement.

Collaboration is Key: Partner with a local butcher to source top-quality ingredients and cross-promote each other’s businesses.

National Butchers’ Week: Honouring the Craft

Butchers have been the backbone of our communities for centuries, providing expertise and quality meat. National Butchers’ Week is a chance to celebrate their skills and dedication.

Why This Matters to You:

Source the Best: Highlight your commitment to quality by sourcing your meat from trusted local butchers.

Expand Your Pie Horizons: Use this opportunity to explore different cuts of meat, such as shin, oxtail, or even beef cheeks, for unique and flavourful pies. Your butcher can provide expert advice on preparation and cooking methods.

Promote Provenance: Use this week to emphasise the quality and sustainability of your ingredients.

Elevate Your Offerings with Top-Notch Equipment

Need some help with your pie game? We offer a comprehensive range of high-quality commercial catering equipment—everything from powerful mixers to precision pastry rollers—ensuring your pies are consistently perfect. Contact us today and let us help you make the most of this Meaty Match.