Choc-a-block
Choc-a-block with delight. National Chocolate Week, a celebration of the world’s most beloved treat, is back. From October 14th to 20th, 2024, cocoa lovers across the UK will be indulging in all things chocolate. But why should this sweet celebration be limited to personal enjoyment? It’s a golden opportunity for commercial caterers to tantalise taste buds and boost business.
A Bit of History
While the exact origins of National Chocolate Week are a bit hazy, it’s safe to say that the idea was born out of a shared love for chocolate. This delectable treat has been around for centuries, with evidence of its consumption dating back to the Mayans and Aztecs. Today, chocolate has evolved into a global phenomenon, enjoyed in countless forms, from bars and truffles to cakes and drinks.
Why Celebrate Chocolate?
Beyond its deliciousness, chocolate offers numerous benefits. It’s a good source of antioxidants, which can help protect cells from damage. Additionally, studies have shown that chocolate can improve mood and reduce stress. So, by incorporating chocolate into your menu, you’re not just satisfying cravings; you’re also promoting well-being.
How to get involved
For caterers, National Chocolate Week presents a fantastic opportunity to showcase your culinary creativity and attract new customers. Here are a few ideas to consider:
Create special menus featuring chocolate-inspired dishes, from savoury appetizers to decadent desserts.
Host chocolate-making workshops for your customers, allowing them to experience the joy of creating their own treats.
Pair your chocolate dishes with complementary wines, beers, or spirits for a truly indulgent experience.
Organise chocolate-themed events, such as chocolate fondue parties or chocolate-tasting evenings.
Use social media to promote your chocolate offerings and engage with your audience.
Cocoa Runners Craft Chocolate Fair
One of the highlights of National Chocolate Week is the Cocoa Runners Craft Chocolate Fair. This annual event brings together a diverse range of artisanal chocolate makers, showcasing their unique flavours, textures, and ethical practices. It’s a great opportunity for caterers to discover new suppliers, source high-quality chocolate, and learn about the latest trends in the industry.
Tap into a growing market and delight your customers with delicious, innovative chocolate creations. So, get your aprons ready and let the chocolate festivities begin.
